In our time, the battles being waged around the world are no longer battles for territory alone, for oil and economies. They are battles for the minds of men and women. And these battles are being waged by the media in the service of, no longer kings and emperors, but the global corporations, argued Aslam Azhar, who is regarded as the founding father of television in Pakistan

he declared consumerism the most addictive of contemporary drugs, whose effects are “insidious, widespread and thus far, incurable”. They work on the cultural plane and on the plane of human values. When these begin to be degraded and deformed, the end of the lifecycle of a civilisation may well have come into sight

He explained that governments around the world were being increasingly compelled to abdicate their role as custodians of public good in the realms of education, health and other vital services to Global Corporations