What is Biomimicry?

Animals, plants, and microbes are the consummate engineers. They have found what works, what is appropriate, and most importantly, what lasts here on Earth. Instead of harvesting organisms, or domesticating them to accomplish a function for us, biomimicry differs from other "bio-approaches" by consulting organisms and ecosystems and applying the underlying design principles to our innovations. This approach introduces an entirely new realm for entrepreneurship that can contribute not only innovative designs and solutions to our problems but also to awakening people to the importance of conserving the biodiversity on Earth that has so much yet to teach us.