clipped from: www.usc.edu   

The Brain and Creativity Institute was founded by Antonio Damasio and Hanna Damasio in 2006. Since ancient times, thinkers and scientists have sought to explain how we perceive, interpret, and shape our existence. However, until very recently, researchers interested in these questions have had to rely entirely on conjecture or indirect evidence. Now, recent technological advances in brain imaging and fresh insights into the functioning of the human brain at the level of systems, cells and molecules, provide extraordinary new opportunities for uncovering the neurological underpinnings for a large array of mental functions – from emotion and decision-making to innovation and creativity.



It is also apparent that emotion, decision-making, memory and communication, are central to our most fundamental socio-cultural endeavors

The Institute is a groundbreaking effort to make use of important new discoveries from the mind and brain sciences and confront pressing issues of our time.