clipped from: adage.com Newspaper and magazine execs have long regretted making their crown jewels -- quality content -- available for free. No one has really been able to make a go of digital subscriptions.
As the tangible media era ends, the media formerly known as print can't count on advertising alone to survive. They need to find healthy subscription revenues. Thankfully, an unusual white knight has emerged: the Amazon Kindle.
The Kindle 2.0's debut was a watershed moment for print media. It offers one last solid shot to build a robust digital-subscription businesses -- if newspapers and magazines move quickly.