The study, conducted by Q Interactive, concluded that the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests. Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp. Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads.

In other words, the theory that ads too closely tailored to a user’s profile data might be perceived as “creepy” might be unfounded. And that’s potentially good news for advertisers and the social networks hoping to serve ads based on this data.