He's looking for a PR director and a social media marketing manager, and these are his rules:

1. No resumes. At least not the kind written in MS Word.

2. If you want to get me your background, do it in the "community way." Either blog about why we should hire you or get me to your profile on LinkedIn (or your preferred social network.)

3. DON'T e-mail me. If you are a community-centric person, connect with me on Twitter or Facebook—you can DM me on Twitter or email me through Facebook.

Is this the future of job applications? The information and requirements are announced on Strout's Mzinga blog. He includes links (and shout-outs) to other bloggers he's referring to in the post. He links to his own social network profiles on Facebook and LinkedIn, and to his personal blog.