Most US adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study.
Six in ten (59%) are not comfortable when sites like Google, Yahoo and Microsoft (MSN) use information about a person’s online activity to tailor advertisements or content based on a person’s hobbies or interests: 25% are not at all comfortable, 34% are not very comfortable.
The remaining 41% who say they are comfortable with websites’ tailoring content is split between 7% who are very comfortable and 34% who are somewhat comfortable.
clipped from: www.marketingcharts.com 