Rule #1) Postpone talking about starting salary until there's an offer on the table
Rule #2) Let the other person name a figure first
Rule #3) Repeat their starting salary offer and be quiet
Rule #4) Share your researched starting salary range and establish your individual value
Rule #5) Clinch the deal and deal some more

when a company wants to buy your time and effort, remember it's a human being who makes the decision