Platform-A Launching Next-Generation Advertiser Marketplace Exchange

NEW YORK - Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, will provide greater transparency for marketers on a real-time basis to maximize the efficiency of their campaigns. BidPlace will launch in the first half of 2009. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.